STRATEGY TO IMPROVE DOWNTOWN

RETAIL BASE

· Enhance physical environment

· Focus on sustainable incremental synergistic additions and

activities that appeal to local employment base and Gen Y'ers

and Baby Boomers

· Increase dining and entertainment options

· Encourage deli's that offer organic produce and takeout to

appeal to employers and residents and over time, specialty

grocery

· Investigate potential for developing farmers market

· Build upon patronage generated by Riverside movie theater

by concentrating additional eating & drinking and

entertainment uses near theatre and parking gallery