ReTRAC Master Plan Overview
3B. Strategy
Areas of Strength: Tune up and strengthen
Within the Entertainment Core, treat the paths, lanes
and walls bordering the ReTRAC trench as a
"focal streetscape" opportunity to create an east-
west activity spine (pedestrian-oriented, in
contrast to 2nd and 4th Streets) ­ to form a northern
leg of a "loop" with Truckee River paths. Extend
this treatment to Commercial Row and Plaza
Street between Virginia St. and Evans Ave. and all
north-south linkages between, to form a dense
and rich network of pedestrian ways. Activate
these ways with fronting ground floor restaurant,
nightlife, retail and art spaces.