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Is Silver Peak Closing Downtown Location or not?

Ever since the official press release was issued about Silver Peak's new restaurant, I've received a ton of emails picking up on subtle industry wording within the press release which in a round-about way questioned the future of the downtown location. People have asked on RGJ, people have asked on Silver Peak's own fanpage, and people have asked on Downtownmakeover.

"The owners have no plans to make any changes to the original Wonder Street location, but are evaluating their total presence and priorities in the downtown Reno area."

Concerned, I emailed Silver Peak and asked this question directly and received a response. So let's squash all the rumors right now.

Their current lease with their landlord, City of Reno expires at the end of this year.  They have have been discussing the location, terms, for renewing the lease for the past few months.  With the current condition of the commercial real estate market, it's probably no surprise they have been offered some sweet deals by other unnamed developers, including ones offering to do complete buildouts as well as offer great lease rates. 

But, Silver Peak's goal is to be able to work out their lease with the city and stay in the Sierra Street location.

It would of course be disastrous if Silver Peak closed this location and moved to Legends or Summit Sierra (I am citing those as examples). Sure, restaurants close and new ones open, but Silver Peak is more than a restaurant, it's a DOWNTOWN ICON. It would be bad for the City because now there would be a near-empty parking garage spanning nearly a city block. No revenue coming in = more expensive to run the garage. It would be catastrophic to surrounding businesses. Silver Peak is ALWAYS busy in the summer, and busy most of the time in the winter, and most folks I know stopping by Silver Peak also partake of other events downtown, like a movie, or a concert, or the Riverwalk. It makes downtown look busy when streams of people are hanging out on Silver Peak's outdoor patio.

So, I ask that Silver Peak and the City of Reno play nice, and come to an agreement both parties can live with. To Silver Peak, realize the bigger picture, and that simply trying to get the best deal could jeopardize an entire block of downtown on the fringe of either coming back or continuing to spiral downward. Don't screw over the neighborhood that supports your business and helps make it the success it is today. :) Many of us like your location exactly where it is. To the City of Reno, now is not the time to base your lease proposal with Silver Peak on high end market lease rates etc blah blah blah, because having no one in your space would be worse than reducing the lease rate or doing whatever it takes within reason to accommodate Silver Peak's requests/wishes. Government or not, you have to be competitive in a depressed market. Silver Peak is successful because of its name. I think there's a risk with how long it would take to replace Silver Peak in that space in this commercial market, and if what replaces Silver Peak could match their popularity, which would be a must to keep that block of downtown alive and active. Subway and Del Mar Taco aren't going to cut it.

So for the sake of keeping one of the few revitalized blocks of downtown north of the river enjoyable, make a deal, sign the papers and keep it status quo.

So what are YOUR thoughts? Should the city do whatever it takes to keep Silver Peak there? Should Silver Peak step back from shopping around for the best lease and just decide to stay downtown for the better of the neighborhood? Or is change good? Maybe the City should hold their ground and not lease the space at a loss, and start looking for a replacement tenant? Let's discuss below.


Post your comments
Posted by: Renoite (lifetimer) - 3/18/2010 5:17:26 PM
The City should kiss Silver Peak's butt on this matter. There would barely BE a "downtown" without this anchor. No brainer.

Posted by: DevonS - 3/18/2010 5:38:13 PM
I agree with the first comment. But I also wonder if Great Basin Brewery would up and leave downtown Sparks just because it found a better lease. If Silver Peak abandoned downtown knowing full well it would be the proverbial nail in the coffin, the last straw for downtown, it would tell me something about whoever runs that business. It would tell me to go straight to Brew Brothers or Great Basin from now on. You don't abandon your post in the middle of the war. There is something to be said about the word commitment. Why are they questioning relocating when they are doing fine in the spot they're in?

Posted by: Anakin-Marc - 3/18/2010 5:54:22 PM
This brings back memories of the closure of Cavanaugh's Furniture. Wasn't there an issue with them regarding the City being unwilling to renegotiate with regards to the lease or something of that nature? If so, I guess the City wants an empty first floor for the parking garage...

Posted by: doofus - 3/18/2010 6:11:54 PM
Business is business. Sometimes you are negotiating from a position of power, sometime weakness. I hope Reno recognizes that they drew the short hand this time, and will negotiate with Silver Peak in a reasoned manner. There are tons of places Silver Peak could relocate to in the north river area in a heartbeat. Woolworth's, Penny's, Long's/RiteAid/CVS, Ruth's Chris, or just about anywhere in the 200 block of Sierra Street they chose. Get smart on this one, Reno.

Posted by: Bugsy - 3/18/2010 8:07:42 PM
Since this is a betting town, Im putting my money on the city screwing this up. This is the same city that blew the downtown Longs deal because of a few slot machines. Downtown has thousands of slot machines and the city screwed up (what was the begining of bigger retail downtown) because of only 10 slot machines! This is the city Silver Peak has to deal with!

Posted by: Mjay - 3/27/2010 9:30:04 AM
The city can afford to play hardball, too. If Silver Peak wants to leave the best spot in downtown Reno, how long do you think it would take someone else, say BJ's at the Summit, to move in?

Posted by: Francine Burge - 3/28/2010 8:53:32 AM
Business is busiess, except when you're looking at such an anchor location. I hope that the city can recognize the value of a local business in that spot over a chain restrnt. Don't make downtown generic.

Posted by: Anakin-Marc - 3/28/2010 8:58:42 PM
To state that the city should just let a *local* business leave the downtown core in favor of a chain from Southern California is misguided at best. For a fairly large city, the population of Reno seems to be more close knit than some other places I've visited and lived at. If a locally-owned establishment is displaced, the the City no less, in favor of a chain, I don't see good things resulting from that...

Posted by: Ed Mellick - 4/12/2010 9:38:17 PM
The city needs to realize there are only two kinds of businesses downtown: "Ones that are out of business and ones that are going to be out of business" They need to kiss their butt to hold them, only a fool would come back to that spot in this dying overspeculated non job city. Look at that prime spot at Arlinton and 1st; still empty, everyone lost it there so why would this be any different.

Posted by: Downtownmakeover Dude - 4/13/2010 10:30:25 AM
From what I hear Ed, there is a group interested in that space. A mysterious 'Restaurant LLC' company sent a letter out to all the Arlington Tower residents asking what kind of restaurant they would like to see in that space. Then I heard from two other sources it's the owner of some place called The Grille that is eying the location. That's just pure rumor though...I mean, there's still a For Lease up so until that comes down I always remain skeptical.

Posted by: Mike - 4/29/2010 2:16:59 AM
I was under the assumption they were moving into the ground floor of the old harrahs building ?

Posted by: Anakin-Marc - 4/29/2010 1:59:11 PM
I don't think it's the same thing. Across from the ballpark, they're planning on a pizzeria (correct me if I'm wrong), not what they have in downtown already. Same owner an company, but different business concept.

Posted by: remano - 5/11/2010 12:31:14 PM
I just noticed a sign on the new location - "Coming Soon. Slice Peak, Pizza and Pints." I don't know if that name will stick, it sounds kind of awkward to me.


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