High Resolution Renderings of Park Lane Mall Plans

by Mike Van Houten / Oct 12, 2016
Plans for a pedestrian-friendly mix of housing, restaurants, shops and offices were unveiled Wednesday by the team that will redevelop the former site of Park Lane Mall.
The plan unveiled to the Reno City Council calls for work to begin next spring on the first phase, which includes two distinct neighborhoods with 725 total residential units. The buildings would include five-story wrap structures as well as urban-garden apartments. Homes would range from studios to three-bedroom units.
That first phase would be followed by construction of 110,000 square feet of retail and restaurant space, 100,000 square feet of offices and another 510 five story wrap units. All the buildings will be framed within extensive landscaping and green spaces.
The redevelopment includes challenges that a suburban development on raw land wouldn’t normally face. 
Large storm-water and sewer lines that serve much of southwest Reno and Midtown cut across the Park Lane property. They must be moved to allow the pedestrian-friendly development that brings new life to South Virginia Street and Plumb Lane. That style of development on the property has been a goal of the city government as well as the Urban Land Institute, which completed a study of the South Virginia Street corridor this spring.
Construction is projected to generate about 3,200 jobs, and the project will generate more than 700 permanent jobs.
The project is estimated to generate more than $25 million in sales tax revenues for the City and Washoe County School District over the next 20 years. 
Another $77 million in property tax would be generated by the property. That includes more than $63 million that would be generated for one of Reno’s two redevelopment districts. That money would be available for improvements that would encourage other redevelopment and beautification projects in the city.
Total development fees associated with the project are estimated at $16.2 million.
Park Lane Associates, LLC completed its purchase of the 46-acre property on Sept. 22, 2016.  

Check out high resolution renderings and details of the Park Lane Mall plans for the giant property on the corner of Virginia and Plumb. 

Park Lane Mall Project Gallery

Post your comments
  • October 12, 2016 - 9:39:42 PM

    I've been waiting to post my C.A.V.E. thoughts anonymously! It's a little bland, and Californian... That said. I'm for walkable and redevelopment. Hopefully it comes to fruition.

  • October 13, 2016 - 1:02:01 PM

    This is a great looking project, but the apartment complex at the south end is far too suburban and definitely out of context. They should go back to the drawing board on that aspect.

  • October 13, 2016 - 2:24:04 PM

    The good thing is the parking is inside and not expose to Virginia street. There is still too much street parking around the retail area. The style is too modern. I though they said the style is modeled after Santana row in San Jose. This is nothing like Santana row.

  • October 13, 2016 - 7:50:07 PM

    Not a bad start. Don't like the wall of parking enclosures making phase 1 seem almost gated. from the surrounding community, but that is probably purposeful. Shopper's Square is talking about a $15M rehab, so don't dig the wrap-arounds on the corner instead of reinforcing the retail core on the corner.. Why Reno would donate $3.5M to make this happen is beyond me, but whatever.

  • October 13, 2016 - 10:28:30 PM

    The wraparound apartment area makes the Plumbest lane area look urban!

  • October 14, 2016 - 2:08:39 PM

    A smarter city would kick in a density bonus and cut parking requirements rather than paying direct infrastructure subsidy. Core redevelopment on our best transit line means there is no reason for this not to be 4 or 5 stories instead of 3, with residential parking an optional extra cost.

  • October 14, 2016 - 3:00:04 PM

    will somebody please demo that turd of a heritage bank?

  • October 16, 2016 - 12:44:57 AM

    It looks weak!! Nothing to do with the midtown connection it is suppose to be..more shopping structure and two three or four story shopping retail/restaurant choices need to be put up front..can someone please tell the old geezer developer this is NOT wat Reno wants... This is Center of town..it should have higher standards .. They should prob look at South Tahoe and all of their redevelopment plan they have with their NEW shops and retail/restaurant options they have which is pedestrian friendly to the Main road ..people can actually walk in and out of these places from the main road.....this team needs to go back to the drawing board..No wonder Vegas and other cities make fun of us..Reno just can't get it together

  • October 17, 2016 - 3:30:18 PM

    Needs a monorail and more large scale fountains. The monorail could go in a clear tube that goes underwater - under a fountain.

  • October 27, 2016 - 9:05:04 PM

    I'm really disappointed in this project, the design lacks excitement. I also think there is too much space between the retail areas and what I mean is you have to walk thru large expansive areas to get to some of the retail, reminds me a bit of Summit Mall in that regard which I think is a dude because it is not a walkable mall you have to navigate huge parking lots. Bring the retail in physically closer to the theater too, it needs to feel more like a "city within a city"

  • July 24, 2017 - 9:25:53 AM

    I really hope they get this thing right, because there aren't many opportunities to have a middle of town project of this size. To me, the concept seems OK. A decent mixed use project, but it does seem a little under ambitious. I wouldn't mind seeing something a little more vertical, at least in part. My biggest issue would be with the Architecture. Maybe it's just the renderings, but it looks kind of bleak.

  • July 27, 2017 - 9:15:43 PM

    It's better than what's there right now, but IMHO, they should have designed it to be more similar to complexes such as Santana Row in the South Bay. TBH, this just looks... Boring.

  • October 5, 2017 - 6:57:11 PM

    Where are the parking spots?

  • November 14, 2017 - 2:34:32 AM

    The layout may work but I find the styling is weak, very cold and austeer. I know there on budget but I was hoping this project would add some charm to our community. This is far from being charming.