On Wednesday the Reno Aces will deliver their annual report to the Reno City Council. This includes attendnace numbers, the results of their opinion survey, payroll numbers (not including players and coaches from the DIamondbacks) and Reno Aces' contributions back to the city. Luckily this info was posted in the agenda press packet prior to the meeting, so let's take a peek at some of the numbers!
Poll conducted in August of Truckee Meadows region focused on Washoe County
• 88% total favorable opinion of Reno Aces (including those identified as non-fans)
• 95% satisfaction among those who attended a game
• 76% considered the Aces experience as affordable
• 60% of attendees ranked family atmosphere as their favorite aspect of Aces experience
• 58% of respondents named attending an Aces game as their top reason to visit downtown Reno
• ½ of those who attend Aces games partake in shopping or eating downtown before or after game
• 80% of respondents consider the Aces a regional attraction (not just downtown)
• Among non-fans and millennials, community events at Aces Ballpark ranked as most important feature to achieve their support
Attendance
Aces remain the highest per-capita attendance in Triple-A Baseball! Attendance was better in 2014 than 2013.
3-year attendance pattern:
- 2012 - 419,975
- 2013 - 370,525
- 2014 - 400,154
Non-Baseball Events
•There were 75 additional non-baseball events in 2014, (this number does not reflect ice rink)
• Seven events already reserved for 2015 including ACS Relay for Life, Lung Force Walk, Donate Life event,
and March of Dimes Signature Chef event.
• Ice Rink
• Currently negotiating with a concert/event promoter for up to five concerts in 2015. Regardless of specific outcome, goal to host first major concert at Aces Ballpark in 2015.
Payroll
• 2012 -$4,524,776 - 573 employees
• 2013 -$4,251,763 - 544 employees
• 2014 -$4,001,733 - 723 employees
Debt
• SK Baseball Holdings and Affiliates have $55 million in debt related to the Ballpark Development plus a $12 million credit line provided by Herb Simon to fund the refinancing of the Firehouse loan and operational losses during the restructuring of the Ballpark debt. All payments are current and debt is in good
standing.
• In 2014, SK Holdings paid $2,303,925 in interest expense and was unable to make any principal payments. SK Holdings borrowed under the line
of credit from Herb Simon to meet its general obligations in 2014.
Capital Improvements and Maintenance
• 2015 capital maintenance calls for another $100,000 in ballpark investments, including: backstop netting, field maintenance, and other
miscellaneous replacements.
• Exploratory work on sound and video enhancement to begin in early 2014 with goal to improve in next 18 months.
So how did they increase number of employees and reduce overall payroll at the same time? Is this an error or did they increase staff and cut everyone's wages? Or did they get volunteers?