One of the coolest things about Reno is there are a ton of people here who give a damn. From the Biggest Little City Campaign to Midtown and West of Wells taking the reigns of their own neighborhood, there are a lot of people who invest serious amounts of time and money into showing other locals and tourists just how cool our urban corridor is.
The latest example of this is the Positively 4th Street event, now in its second year. At its core, this is a group of business owners who are fed up with the bad wrap that 4th Street consistently gets. The East 4th corridor has actually cleaned up quite a bit over the years, but often falls under the radar of locals and tourists seeking a good time.
Here's your chance to see how passionate these business owners are about their own neighborhood, and what the East 4th Street corridor has to offer.