Check out my photo gallery below of the almost-complete Whitney Peak Hotel. I think the third time could be the charm for this property...or should I say 'lucky charm,' as a homage to its past.
Gone is the cavernous first-level you might remember from CommRow. The first level has now been truly walled off to feature a dedicated restaurant space, a dedicated entertainment venue, and the hotel front desk lobby. These three areas have their own distinct decor and look and feel, and feels like a hotel you'd find in downtown Los Angeles or San Francisco. Though both Heritage Restaurant and Cargo feature ductwork and open ceilings, they are each presented in a much different fashion. The hotel lobby has a closed-in ceiling, though still tall, it breaks up the monotony of the first level you might remember from CommRow. I'm not trying to bash on the previous concept when it was CommRow, but the most common complaint about it on this site was that the first floor felt confusing and unfinished.
Cargo had this very cool blue-ish, purple-ish vibe going on with heavy industrial undertones, Heritage is the exact opposite..a woodscape of patterns and brown palettes, with a kitchen completely open visually on three sides so you can watch the chefs at work. Heritage has an awesome culinary team in place headed by Campo creator and Chef Mark Estee. You can read about Heritage's culinary offerings here, as Jonathan Wright at RGJ goes into great detail. The hotel lobby is very minimalist, while still managing to bring outdoor elements in. I dig it.
Basecamp has a new climbing wall in addition to the two large bouldering surfaces, and a new kid's climbing area that is completely remodeled and relocated. Gone is the V14 bar and disco lights, and anything else that might have annoyed climbers in the past. V14 has been replaced with a full-on fitness facility for the hotel, combining all fitness activities on one level.
The rooms carry heavy outdoor elements without looking too cabin-like, and will have the usual mix of kings, queens, double queens, etc. The 15th and 16th floors will feature suites, and large private concierge lounges on those two floors. The entire hotel will be non-smoking.
After two failures (three if you count Fitzgerald's) people have the right to be skeptical. It was very obvious to me though after touring Whitney Peak, that even with some construction left to do, this venue will provide an entirely new experience for tourists coming here for who want something different than the old downtown offered, and for locals who now have two incredible concert venues on one block that have nothing to do with casinos. It makes me eager to see what Siegel has in store for the Virginian.